LasseMajas
Deckarhus
"Med sin stora förmåga att förstå vår affär är Bolt en viktig del i att vi lyckades med vår lansering."
Magnus Wetterö, CEO, LasseMajas Deckarhus
The idea was based on an interactive campaign with a lost key as a theme. Through several campaign films, curious detectives (potential visitors) could follow the development of the mystery and at the same time guess who the key thief is. In the third promotional footage, the character behind the disappearance of the key was revealed.
Bolt has been inspired by the material that already exists from the stories of LasseMajas Detektivbyrå and put our own stamp on the execution, both for the campaign films and the marketing in social media.
The mix between digital and physical elements was constantly present, just like in Deckarhuset. Our challenge upon start was to nurture – and at the same time develop – and already well-known brand. Therefore, ”the getting to know each other” phase was prioritized before starting the idea process for the campaign.
Conversations with the author Martin Widmark, strategy and development work with Gro Play, the creators of the app ”LasseMajas Detektivbyrå”, and the launch of an independent campaign page were some of the steps along the way.
Om
Böckerna om LasseMajas Detektivbyrå har sålts i över 15 miljoner exemplar. Mysterierna i Valleby, skapade av författaren Martin Widmark och illustratören Helena Willis, har också översatts till bland annat julkalender, långfilmer och app – och nu även ett fysiskt besöksmål i Gamla Linköping.
Tjänster
Film
Strategi
Koncept
Copywriting
Social Media
Foto
Tack till
Gro Play