Samefa
With design ideals born from the functionalism and industrialism of the 50s, the story of Samefa lands in an evolution. The timeless steel furniture remains classic icons that stand strong in their history, but has gotten an identity that challenges preconceptions about the use of hat racks, coat hangers, and shoe racks.
Bolt has visualized a minimalist but versatile product range through 3D renderings and created a brand concept that holds both history and tomorrow.
The brand's visual expression is generated from the functionalist principles of the fifties, reinterpreted for today.
Ingarp’s brand identity is a complete root system that creates new opportunities for future generations.
About
With design ideals born from the functionalism and industrialism of the 50s, the story of Samefa lands in an evolution. The timeless steel furniture remains classic icons that stand strong in their history, but has gotten an identity that challenges preconceptions about the use of hat racks, coat hangers, and shoe racks.
Bolt has visualized a minimalist but versatile product range through 3D renderings and created a brand concept that holds both history and tomorrow.
Services
Brand design
Brand strategy
Brand voice
Physical design