Emigrera till
Småland i sommar
In the spring of 2020, Bolt received the assignment to support the tourism industry in Småland through marketing. The purpose was to draw attention of Swedes towards Jönköping and Kronoberg counties to help the tourism industry during the crisis connected to the covid-19 pandemic. The result was the campaign “Emigrera till Småland I sommar”.
The summer marketing campaign raised hospitality bookings in an entire province by 14% amid a pandemic.
About
Smålands Turism is acting as the region’s expert organization within the tourism industry. Together with Destination Småland, they run the brand Visit Småland, which works to boost the tourism industry and attract international tourists to the area.
Services
Brand design
Brand strategy
Brand voice
Physical design