El Duderino ⸸
El Duderino is (was. RIP) the best bar in Sweden. We’re not just saying that, it really is. In 2017 El Duderino received the prestigious award ‘Liquor Bar of the Year’ from Spritakademien. The characteristics of the interior as well as the people behind the bar form the basis of the brand and the visual identity. Partly chaotic and messy, truly cool and fun, highly ambitious and professional. It’s like getting punched in the face and getting a hug simultaneously.
About
El Duderino is a laid-back place owned by a bunch of ambitious dudes. We tried to capture the essence of El Duderino with simple, yet complex design. The graphic elements were drawn by hand and then transformed into digital artwork. As Jeff Bridges, a.k.a, the Dude once said: “I’m the Dude, so that’s what you call me. That or, His Dudeness, or Duder, or El Duderino, if you’re not into the whole brevity thing.” Slip into your comfiest robe, call your bowling pals and head for El Duderino!
Services
Brand design
Illustration
Physical design